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Social & Digital Marketing Communications Coordinator

Company: Gowan Company
Location: Yuma
Posted on: September 3, 2019

Job Description:

Goal and objectives:Work with the Gowan Communications team to facilitate multiple product and company promotions across a number of mediums, on-time and within budget. Key Responsibilities: E-mail Marketing Management: Work with sales staff and product managers to create and implement effective, timely E-mail marketing campaigns.Social Media Strategy: Improving Gowan’s digital presence on all Social media accounts. Craft a content plan and “voice” for Gowan for each social media platform:  Twitter | Facebook | Instagram | LinkedIn | YouTube Web Management: Help to maintain a relevant, fresh look for the gowan.com website. Creation of new, relevant areas of website (i.e. customer testimonials, etc.) Creation of web banners / promotional updatesAssisting with web forms for contests, grower & certification programs, etc. Digital Marketing Strategy: Independently research and present best digital advertising mediums for marketing promotions and videos (Google AdWords, banner ads, paid search, etc.).Photo / Graphics Researcher Work with freelancers, universities, etc. to obtain new pics of pests/mites, etc. Research required photos for new marketing pieces and websiteOrganize existing media in an intuitive, accessible manner for other employeesIntranet (Sharepoint) upkeep and organizationGeneral assistance as needed with all corporate and product promotional initiatives including sales one sheets (IBs), direct mailers, tech bulletins, trade show banners, and others EXPERIENCE/EDUCATION REQUIRED: Associates or Bachelor’s degree in Marketing, Communications, or similar OR minimum 2 years’ experience in a marketing/communications role. Adobe Creative Suite Experience preferred (InDesign, Photoshop, Illustrator)Agriculture experience preferred but not required REQUIRED SKILLS / QUALIFICATIONS: Ability to work independently in a fast-paced environment to achieve important deadlines Work cohesively in a team environment where collaboration is criticalMust have interest in design and aestheticsSelf-motivated with strong organization skillsStrong communication skills Strong interpersonal / relationship building skills Solid work ethic

Keywords: Gowan Company, Yuma , Social & Digital Marketing Communications Coordinator, Other , Yuma, Arizona

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