Director of Sales Retail BU - West
Company: Ruiz Food Products, Inc.
Location: Yuma
Posted on: February 19, 2026
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Job Description:
Job Description Job Description Ruiz Foods has been family owned
since 1964, is one of the largest Hispanic-owned companies in the
country and is the proud maker of two 1 brands: El Monterey frozen
Mexican food and Tornados roller grill taquitos in grocery stores
and convenience stores across the US and Canada. Are you looking
for career development opportunities in an exciting company that
cares about its team members and consumers alike? Come join our
team and help us continue our industry-leading track record of
growth, quality, and delicious food! Director of Sales for the West
is responsible for achieving sales targets and company’s overall
profitability objectives as it relates to the West Regional and
National accounts. Supports and aids in fostering the business
relationship at all levels of the organization. Serves as the
business leader for current and future business opportunities.
Responsible for new distribution, efficient promotions that
maximize ROI, is the subject matter expert on Kroger, Albertsons,
WinCo, HEB, SaveMart, Stater Bros., UNFI Independents, etc., and
category trends in conjunction with competitive analysis, pricing,
promotion, etc., and provides actionable information to VP of
Retail Sales via sales reports, including planning, forecasting,
strategy, and whitespace opportunities. This position is
accountable for achieving the West P&L. COMPENSATION: $180,000
- $220,000/Year DOE, Bonus Eligible RESPONSIBILITIES: Manage and
support our key account managers for the West. Work closely on
directing all functional departments on the launch of new items,
demand planning, promotional execution/negotiation, deduction
management, product ideation, etc. Manage the broker on scheduling
meetings and activities associated with club items (i.e. demos, MEI
input, accrual management, etc.). Attend all buyer presentations to
prepare and present the items to the regional buyers. Ongoing tasks
include the following: Forecasting and weekly/monthly sales
reporting as applicable. Monthly expense reporting. Annual West
(Regional & National) planning. Quarterly Business Reviews Review
and ensure accuracy of customers inventory data. Analyze and refine
accuracy of forecasts, considering items’ volatility, promotional
activity, displays, seasonality, and new item launches. Establishes
performance goals for the team, and monitors performance on a
continual basis. Oversee and lead the development and execution of
the sales objectives. Oversee budget reconciliation, compliance,
and costumer specific grow projects/targets. Analyze sales data to
inform tactical and strategic decisions. Oversee, and responsible
for, accurate sales forecasts. Seeks out and targets new sales
opportunities, initiates action plan to approach and secure new
business for the Company. Develop and/or improve relationships with
key leaders, both corporately and regionally, in customer’s
organization. Works collaboratively with team members and leaders
of other functional departments in the company. Maximize efficiency
with our supply chain partners. Advise on trends and/or demand
shifts that could impact the customer or the company. Conduct
weekly Circana data review to identify opportunities and risks, and
to communicate internally. Attend grand opening events to
demonstrate support and interaction with corporate and regional
associates. Drive initiatives for continuous product development
and improvements. Help lead and manage broker’s direct efforts,
along with annual performance reviews. In partnership with the
Regional and Nation Sales Managers, strategize long and short-term
account goals, including but not limited to, new item launches,
promotional opportunities, defensive measures, and market
intelligence. Coach and develop cross-functional team supporting
the accounts. Foster a culture of ownership, accountability, and
continuous improvements focused on productivity and results. All
other duties, as assigned. QUALIFICATIONS: Bachelor’s Degree
required, MBA a plus. Minimum of 10-15 years’ experience in a sales
role. Experience managing both existing relationships and
developing new partnerships. Strong analytical skills, critical
thinking, and problem-solving skills. Strong presentation and
communication skills, both verbal and written. High-energy and a
self-starter. Proven ability to effectively collaborate
cross-functionally, both internally with Marketing, Finance, Demand
Planning and Customer Service teams, as well as externally with
brokers and customers Demonstrated commitment to building and
maintaining strong business relationships. Proven leadership
ability to influence, develop, and empower employees to achieve
objectives with a team approach. Microsoft Word, Excel, Access and
Power point proficiency a must. Must possess creative problem
solving, strong analytical skills, and ability to link strategies
and objectives to develop a plan.
Keywords: Ruiz Food Products, Inc., Yuma , Director of Sales Retail BU - West, Sales , Yuma, Arizona
